CANYON//SRAM Racing and CANYON//SRAM Generation will become CANYON//SRAM zondacrypto from 2025 in a new three-year co-title partnership deal signed last week in Monaco. 

As one of the Central and Eastern Europe (CEE) region’s largest regulated cryptocurrency exchange marketplaces, zondacrypto was established in Poland and has been active since 2014. Initially launched as a platform for Bitcoin, zondacrypto has since expanded to support the trading of numerous cryptocurrencies. The platform has licenses to operate in Italy, Switzerland, Cyprus, Lithuania, Slovakia, Estonia, and Canada and serves a growing community of over 1.3 million active users.

Ronny Lauke, Team Manager, CANYON//SRAM Racing:
“We’re excited to welcome zondacrypto as one of our main partners starting in 2025. As we evolve as a team, it’s essential to align with partners that share our drive for innovation and ambition. The dynamic approach to digital finance that zondacrypto has, coupled with its vision for the future, makes it the perfect partner to help us push boundaries both on and off the bike. Together as CANYON//SRAM zondacrypto, we look forward to forging new paths and continuing to elevate women’s cycling globally.”

Przemysław Kral, CEO of zondacrypto, matched the excitement: 

“zondacrypto holds the yellow jersey of the cryptocurrency industry leader in the CEE region. Now we are riding together with the world’s leading cycling team, which includes the last winner of the Tour de France Femmes avec Zwift on board. As a brand, we are very committed to supporting female sports. We are already partners of Magdalena Fręch and Giro d’Italia Women. And now it’s time to start racing together and achieve many more successes.”

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