CANYON//SRAM zondacrypto is excited to announce a new partnership with PILLAR Performance, aimed at enhancing athlete health and optimising performance for the 2025 season.

Founded in 2021, PILLAR Performance is an Australian micronutrition company specialising in clinical performance health supplementation for athletes. The company emerged from a high-performance incubator of Australian sports scientists and dietitians, led by founder and former professional rugby player Damien Fitzpatrick.

Since its inception in 2016, CANYON//SRAM zondacrypto has consistently pushed the boundaries of women’s professional cycling, delivering elite performances and paving the way for gender equity in the sport. With numerous victories on the UCI Women’s WorldTour, including the General Classification at the 2024 Tour de France Femmes avec Zwift, the team remains committed to pursuing innovation and excellence. This new partnership with PILLAR Performance reinforces CANYON//SRAM zondacrypto’s holistic approach to athlete health, performance, and ongoing research.

Stephen Gallagher, Performance Director of  CANYON//SRAM zondacrypto, shared his enthusiasm about the partnership.

“We are delighted to partner with a company that has a vision to provide precise performance health products that allows our riders to maximise performances in all conditions. Immunity, sleep and recovery are fundamental to performance demands and we have confidence this partnership with PILLAR will be able to meet these demands.”

Damien Fitzpatrick, Founder and CEO of PILLAR Performance, also expressed excitement about the new collaboration.

“In our short history, PILLAR has prided itself on moving fast as a change maker within performance health for athletes. We are thrilled to collaborate with a world-leading team like CANYON//SRAM zondacrypto who share these same unique characteristics”. 

With a renewed focus on building endurance, maximising recovery, and delivering world-class performances throughout the 2025 Women’s WorldTour season, CANYON//SRAM zondacrypto began their campaign alongside PILLAR at the Tour Down Under. The partnership has already gotten off to a promising start, with Chloé Dygert winning the final stage.

The PILLAR Performance product range

PILLAR is dedicated to unlocking the intricate relationship between micronutrition and optimal human performance. Their sports micronutrition range supports your body’s recovery and sleep, strengthens your immunity, optimises energy production and reduces inflammation.

The products are used by professional sporting franchises, professional sporting franchises, Olympic programs, world tour cycling teams and an ever growing number of elite endurance athletes globally. 

The Hero product, Triple Magnesium, was developed to solve the growing demand for sleep efficacy for athletes. The product delivers the most bioavailable and potent ratio of magnesium forms, combined with a unique flavouring mechanism. The measurability and efficacy available in real time via health tracking wearable technology. The product has gained rapid traction now selling one every minute globally.

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