We announce today that Rolf Aldag has joined its management team for the 2020 season. As a former professional rider and experienced Sport Director, Aldag will take on the role of Sport Director for us in 2020 and is already working with the team at our first training camp in Malaga, Spain.

Ronny Lauke, Team Manager, is delighted to work again with Aldag after the pair first worked together more than ten years ago at the HTC Highroad team in 2008.

“I am very pleased that Rolf is joining our team. I believe it’s the best option we could ask for where the sport is becoming more complex in its structure. The sport is evolving fast and the level of professionalism is growing. We have run the team so far with a small management structure with everyone involved fulfilling multiple roles. With, hopefully, the Women’s World Tour status of our team, the demands on a team’s structure are much higher and we need to focus even more in the various areas of a team, such as sport, health, marketing and administration.”

Ronny continued, “Rolf has been one of the architects of some of the most successful teams in the past ten years, proving that he is able to help talented riders reach the very top of the sport. Although Rolf is new in the female side of the sport, I am confident he will be important to us to assure further progress and stability. At the end it’s the same on male or female side of the sport; groups of human beings who want to win bike races.”

“Rolf is an excellent communicator, smart tactician and has the ability to get a group of riders behind his ideas. He is forward thinking and keen to explore new ways. I am confident that our management has built a very competitive and professional team for 2020, but there are always things that can be done better, and so new input is very welcome,” said Ronny.

Though Rolf has many years of experience bringing several teams to success on the World Tour stage year after year, the German enters CANYON//SRAM Racing with humility.

“First of all, I would describe myself as a rookie in what I am going to do. I don’t think it would be wise to believe I should come on board and try to copy and paste things that worked in the men’s sport. So I will talk to all of the experienced team members from CANYON//SRAM and aim to get the best information out there,” explained Rolf.

“I wouldn’t say that I am nervous about joining a new team, but rather I have a feeling of excitement to enter a new chapter in my working career. Especially, because it will be filled with some tasks that I haven’t done before. Knowing that I enter already existing, good practicing structures at CANYON//SRAM provides me with the needed confidence.”

Rolf expanded, “Ronny and I never lost contact over the years; whenever we had a chance to chat, we took it. Ronny is a man of principle, so he didn’t change a lot over the last years and I’m happy to work with him again.”

“It is clear that the team is run in a very professional way. At races I never noticed that anything was missing or going wrong. The team stands for consistence performance due to well-prepared riders, good teamwork, focus on details, but mainly because Ronny was always able to bring good people on board. That goes for riders, staff, management and for sure for all of the technical partners. I am looking forward to become part of this group and hope that my work will help the team reach its goals to be as successful as possible.”

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